It's all about people. Honouring what they bring, valuing their perspectives, meeting their needs, and holding the space needed for our work together to take place.
Working alongside great people with a meaningful purpose is what makes a project worth working on. And when we're able to bring our fullest selves to a project, what emerges is better than any of us can achieve individually.
Born and raised in England, I've worked in the marketing communications industry since the mid-1990s, and I care...a lot. I care that those I work with have a great experience and move on feeling heard, connected and fulfilled. I care about how things are done, and the impact they have on the people and places they touch. And that what we're doing will make the world a better place to live in. For us, and for future generations.
And I love being outdoors, in amongst nature, exploring the wonderful environments that New Zealand (my home since 2005) has to offer. Whether it's working on our small farm, exploring the local coastline, or trail running in a pair of five-fingered shoes, it's my happy place. Particularly if I've got a family member or two by my side!
When it comes to creating the deliverables and putting a strategy into action, each project is unique. So with a world of skilled specialists available at the touch of a keyboard, I stick to what I do best. And for everything else, I want to have the flexibility to source the freelancers best suited to deliver on each specific need, and for them to have the ability to work wherever—and however—they work best.
That flexibility also means that I can dovetail with any in-house or existing agency resources already in place. If the required capability is already there, let's maximise the value of that existing relationship, and add additional resource only where it's needed.
Evolving steadily since its inception in 2000, the business was reborn as from-left-field in 2009 to provide a platform from which I could focus on delivering marketing communication services.
And the nature and direction of the business began to evolve again in mid-2017. Prior to that, the priority had been content advice, support and delivery. Plus the implementation of systems and processes to maximise the value of the content produced across multiple channels.
But as the marketplace evolved, including the proliferation and rise in importance of digital channels, new opportunities were opening up. The skills developed in crafting and delivering compelling 'story' at the content level were increasingly needed at a higher level. Needed to develop effective strategies that delivered powerful, authentic messaging to a supportive audience in a way that was effective and sustainable.
So the work now is to explore and reveal what's 'true' for those few people I choose to work with. And from that foundation, start to build the positioning, messaging and customer experience that leads to long-standing relationship, loyalty and trust.